History of the myth

Jordan 1 High Chicago

It all began in 1985, the year in which Peter Moore designed and engineered the silhouette of the shoe created for NBA legend Michael Jordan. It comes with a high structure made for sport and to give the best to every occasion. The Jordan 1 is not the first that Jordan used to play but initially took the field with the Air Ship model. The model featured a Black/Red colorway that was banned by the NBA league as it did not respect the team colors. The shoes were retired and replaced by the Jordan 1 in the White/Red chlorination we know today as "Chicago". The fine Nike had to pay was $5,000 per game. Subsequently the Jordan 1 was launched on the market with the Black / Red color which took the name of "banned". The Jordan line was created specifically for Michael Jordan by Nike but initially the athlete was more inclined towards Adidas but in the end the swoosh got the better of it and a special logo was also created depicting the basketball player during a dunk and the Wings logo.

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